The 5 Major Pitfalls in Insurance and Financial Services Concept Development
Most business units are required to respond to competitive pressure by maintaining or increasing market share and enhancing profitability; launching new products or services is often a key strategy...
View ArticleWinning Marketing Concepts Sell Benefits, not Features
Why is developing and launching a new product or service so hard? It takes time and resources, both human and financial, to make it happen. According to various research studies, between 50 and 80...
View ArticleStretching Your Marketing Dollars for a Small Business
Get feedback from your customer – It is imperative that any marketing effort be grounded in the knowledge of your target audience. This can be done formally with a quantitative or qualitative study,...
View ArticleHarnessing the Power of Iterative Qualitative Research
Marketers and market researchers are put under incredible pressure to get their product or service “out the door” quickly and of course, well-tested and positioned for success. The challenge for many...
View ArticleThe 10 Minute Concept Clinic
Martha Guidry, from The Rite Concept, shares a quick overview to help marketers and market researchers become smarter at concept development and writing. More information available in her book...
View ArticleThe 5 Major Pitfalls in B2B Concept Development
Most business units are required to respond to competitive pressure by maintaining or increasing market share and enhancing profitability; launching new products or services is often a key strategy...
View ArticleAMA Podcast Features Martha
Martha Guidry is featured in a new AMA podcast called “Crafting a Winning Marketing Concept.” In the interview, she explains about the importance of a positioning concept and how it differs from a...
View ArticleClik here to view.
Presented for the AMA Marketing Club at Univ of New Haven today
Spoke with Business and Marketing majors on the ways technology and social media have changed the nature of qualitative research. The students asked lots of great questions and were excited to receive...
View ArticleClik here to view.
Look at me at TMRE (The Market Research Event)
Thanks to Ryan Rhoads at www.DigitalCaricaturesLive.com I have this nifty illustration of “The Concept Queen”
View ArticleDon’t Confuse the Three “Positionings”
I’ve always found it interesting how so much terminology exists in the world of marketing. What’s worse is that many words are used interchangeably when in fact they mean something different. A...
View ArticleS.P.R.I.N.G your product or business into marketing shape!
So what should “spring” mean for your product or business? As I thought about the question it occurred to me the “SPRING” is a great acronym for freshening up your business proposition. Here’s how it...
View ArticleWhy are you The Concept Queen?
I get asked about my “handle” all the time, so I made a video so you all know! What’s the Concept Queen all about?
View ArticleDo You Have a Personal Concept?
So you go to a party and introduce yourself to others and what do they tell you? Here’s an example of what I’ve heard: I’m a realtor. I do marketing for an engineering company. I’m in technical sales....
View ArticleBe a Better Researcher for Your Client
The field of qualitative research attracts individuals from many walks of life. Some moderators actually study market research, but many others come from diverse fields such as psychology, sociology,...
View Article“Ideas to Go” Uses TRC Approach
I recently received the May 2013 addition of the Ideas to Go eNewsletter. I was thrilled to see that the company completely embraces everything I talk about my book, Marketing Concepts that Win! I...
View ArticleMedia’s “Go To” Expert
Concept development is one of the most critical aspects of developing a successful marketing communications message for your brand, new products, new services and your personal brand. With The Rite...
View ArticleClik here to view.
Martha Guidry Speaks at IFT
Martha Guidry spoke on The 9 Pitfalls in Food Concept Development to a full house at the recent Institute of Food Technologists (IFT) Conference in Chicago. The presentation was well-received by all...
View ArticleCan Anyone Moderate?
I recently attended a conference on the front end of innovation. Although I found much of the information presented to be quite interesting, I was shocked and horrified to hear a presenter state...
View ArticleWhat’s the Fuzzy Front-End?
As a professional involved in concept development I am amazed at amount of literature and conference brochures that pass my desk that have some emphasis on the “Fuzzy Front End” (or FFE). So what...
View ArticleClik here to view.
Speaking at IFT Show in Chicago
The post Speaking at IFT Show in Chicago appeared first on The Rite Concept.
View Article
